Our Brand Story

At EcoBear Wear, we believe your clothes should feel good — on your body, in your mind, and for the planet.

Founded by Susanna, Van, and Richard, our brand started with one simple idea:

What you wear should reflect what you stand for.

We were over fast fashion — the waste, the greenwashing, the lack of accountability. So we built something better:

Sustainable activewear that’s made to last, ethically crafted in Canada, and actually feels good to wear. 

Everything we create is designed for Gen Z and Millennials who care about comfort, quality, and doing things with intention. Whether you’re stretching at home, running errands, or just vibing with friends, our pieces move with you — and speak for you.

This is more than just clothing. It’s a mindset.

Wear what matters. Wear the change.